Why you NEED Search Engine Optimization?
Consumers use search engines like Google or Yahoo! to find products and services. Unless your site is near the top on the search results, customers are not likely to see your Web site. In fact, 62 percent of searchers click on a link within the first page of results, according to a report from iProspect and Jupiter Research.
No matter how beautifully designed a website is, it is worthless if it can't be found by Internet search engines like Google or Yahoo!. Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web search engines). Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content.
Often small and mid sized business owners are not 100% sure that Search Engine Optimization (SEO) is the right solution for the online marketing needs, when in fact, there are very few instances where SEO is not a crucial and central part of an online marketing strategy. The point of SEO is to increase sales by obtaining qualified business leads from Internet search engines. Achieving this goal is possible with almost any business of any size. SEO is a complex, evolving issue and requires tons and tons of work! Every business Owner, President, CEO or CMO must recognize that without an organized SEO campaign in place, you will fade off the map, lose sales to competitors and bleed the value of your brand over time. You will spend tons of money on traditional media buys and find it ever so difficult to track and tie sales to those sources. To ignore SEO in its traditional and new evolving forms is to deny your company and its employees the opportunity to succeed long-term.
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