Favicon What’s What

If you have a website then you should have a favicon. It improves your website’s recognition and hence creates a brand from your website. Almost every browser supports favicons these days and it’s not just visible in the browser’s address bar, its visible in the bookmark list as well.

What is a Favicon?

‘Favicon’ is short for “Favorites Icon”. It appears next to your website URL or on your open tab label in your browser when people are on your website. Internet Explorer popularized the term “Favorites”, it’s really just the same as bookmarks!

Why should you have one?

You should have one on your website in order to:      

·         Be more easily recognized

·         Display your brand as a sign of trust

·         Differentiate your website from your competitors

·         Favicons look polished and professional (this builds trust and credibility)

What's its main purpose?

It’s a miniature piece of branding, so miniature it’s only 16×16 pixels in size! One of the primary functions of your visual branding (your brand colors and logo in most cases) is to build trust.

If you’ve been good building up strong customer relationships, this little mark will remind them they’ve come back to the right place and is greatly reassuring to people.

Many small businesses simply don’t have Favicons, so having one will allow you to draw from some of the perceived credibility bigger businesses have.

What if I don’t have a Favicon?

If you don’t have a Favicon, people will see the default icon (boring grey earth symbol). Having a Favicon will help your site stand out when placed in a list of other websites.

A common practice is to have your Favicon be a scaled down version of your business logo. Some logos are simply too intricate to display at such small sizes, if this is the case you may wish to convey some of the characteristics of your visual brand through basic shapes and color. You might for example take a single letter from your logo, and this is precisely what PayPal, Amazon and Facebook have all done.

 Order your Favicon today for the special introductory price of $75!  Price will increases to $125 on July 1, 2012. As animated favicons become more popular, additional services will be added, including larger 32 X 32 pixels. Larger and animated packages will start at $125.

During the concept round, 3 custom design concepts are created for you to choose from based upon the creative questionnaire that you will need to submit before work can begin. If none of the concepts are accepted, a new description of your creative vision should be submitted to your personal designer and the process starts over as a new order and payment in full.

2 REVISION ROUNDS:  

After 1 of the 3 design concepts has been chosen, if needed, 2 revisions are allowed. Once you approve the design or the final revision, your project will move to the file delivery process.

A $50.00 fee will be charged per each additional revision over the 2 allotted per order.

Needed from you:

1)     Creative design vision form completed.

2)     Order placed with payment in full. (Place your order here)

3)     If Zensational Creations will be adding the favicon to your website, we will need access to your website.

> Unless we manage your website, Zensational Creations’ “Permission to Access” form will need to be signed by you or your company's authorized representative.

DELIVERY PROCESS:

3 - 4 Day Concept Turnaround

Depending on the scope of your project, concepts are generally delivered within approximately 3 - 4 business days.

2 Day Revision Turnaround

Depending on the scope of your project, revisions are generally delivered within approximately 2 business days. In order to speed up the revision process, we need to receive your approval of concepts in a timely manner.

JPG Files

Joint Photographic Experts Group file that is low resolution. The format is good for web graphics, especially photographs, but can also be used for personal printing.

PSD Files

Adobe Photoshop file that allows for editing of colors, gradients and other photo effects. This format is good for generating JPEG, GIF or other files from the source file.

GIF Files

Graphic Interchange Format file that is low resolution. The format is good for web graphics.

ICO Files

Icon file that that represents an application, folder, file or device on a computer.

7 Day Final File Turnaround

Depending on the scope of your project, final files are generally delivered within approximately 7 business days. In order to speed up the final file delivery process, we need to receive your approval of revisions in a timely manner.

Creative License

We transfer ownership of all artwork and copy to you upon completion of your project.

Lifetime File Archive

We will store your final files on our secure servers and make them available to you in your account for as long as you're a customer.